Sport is another form of storytelling.

  • Helping You Navigate

    Collegiate athletes are faced with a multitude of life challenges beyond excelling at their sport. While these student-athletes are hyper-focused on achieving athletic success and balancing academic requirements, some basic life skills and professional development opportunities critical to an athlete’s long-term success off the playing field, are overlooked.

  • Building Your Legacy

    Understanding Your Decision Making Process To Set Yourself Up For Success

    Managing your Transition and What to Expect When Heading to the Next Level

    Financial Management at the Professional Level

    Brand Management and Leveraging Your Celebrity

  • How We Can Help

    Creating Your Media + Pitch Decks

    NIL Deals

    Contracts

    Negotiations

    Consulting

    Managing Deals

    Multi-media Resources

Let's Tell Your Story

Name, Image and Likeness (NIL), intellectual property protection and brand management.

The cornerstone of the Name, Image and Likeness conversation is the fact that these identifying aspects of an individual’s identity are intellectual property (IP) that (1) are owned by the individual; (2) have inherent value; and (3) require protection. In order to protect those rights, including licensing those rights to others, could require some trademark and other intellectual property protections. Student-athletes will need to learn how to protect and leverage intellectual property and IP rights, including trademarks, copyrights and domain names.

Regardless of the future NCAA structure created for NIL, student-athletes, and their families, must receive real-world practical education in the areas of: IP rights, financial management, taxes, the financial aid and cost benefit analysis, and advisor selection (i.e. marketing agent).

Social media from the legal perspective

The rapid evolution and use of social media platforms presents student-athletes with both new opportunities personally and professionally, but it also presents risks. From NCAA to federal regulations, its crucial to ensure you are abiding by the governing rules and protocols. Understanding how to protect your brand and your persona rights given the use of social media is critical, and having a team with your best interest in mind.